Not Keratin, Karmatin™
Our microencapsulated, vegan b-silk protein bonds deeply with hair—and won’t let go.
The problem with keratin.
Keratin proteins are the structural building blocks of our hair. One way to strengthen hair weakened by environmental stressors, chemical processing and heat styling is to replace the depleted keratin. That’s why keratin is a favorite ingredient in conventional hair care products. But there are two big problems with that.
It rinses out.
The keratin found in hair products doesn’t bond with the hair. The molecules don’t adhere to hair follicles, so it just rinses out! The only way to get keratin to bond with the hair is to get a keratin treatment, a.k.a “Brazilian blowout.” This involves toxic chemicals like formaldehyde. Just say no to that.
It’s not vegan.
Since keratin only occurs naturally in the cells of humans, insects and animals, it necessarily contains animal byproducts. It’s literally putting processed, hydrolyzed animal proteins on your hair. Not great.
BIOMIMICRY
The Scientific Process of Replicating A Structure or Substance that occurs in Nature
How is Karmatin™ made?
First, plant-derived yeast is used as a base agent to which a gentle fermentation process is applied to create a wasp spider silk protein replica (bSilk™) that is a mirror image of the amino acids that naturally occur in the hair.
MICROENCAPSULATION
The process of using sonication (sound waves) to resize and reshape particles for greater bioavailability.
How does Karmatin™ bond to hair?
We take the vegan b-Silk™ base protein and break it into smaller particles and encapsulate them with a thin liposome (or fat layer), transforming them into tiny vehicles that are small enough to fit into the rough crevices of damaged hair follicles. By the time these tiny delivery vehicles reach their intended destination, the liposomes dissolve, leaving the vegan protein bonded to the follicle, so it can remain attached even when you rinse your hair.
Benefits of Karmatin™
Absorbs 6x it's own weight in moisture
Minimizes buildup of environmental pollution on hair strands
Enhances shine
What are the benefits of Karmatin™?
Karmatin™ creates a sheath around the hair that leaves it with a silken feel and glass-like shine. Karmatin™ outperforms silicone and does not dry out the hair or clog pores. You feel the effects immediately, and the hair’s health continues to improve over time as Karmatin™ nurtures and protects the fibers.
Keratin | Karmatin™ |
---|---|
rinses out | stays on the hair |
requires salon treatment to bond to the hair | bonds to hair instantly at home |
requires formaldehyde to bond to hair | non-toxic |
made from animal byproduct | 100% vegan |
heat process damages hair with every treatment | improves hair wellness cumulatively |
hardens hair over time | instant glass-like, silken feel |