Accessibility Statement

Announcements

You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
You've unlocked your 20% off!
Free Shipping on subscriptions & on orders £100+ - Price includes duties & VAT!
Free Shipping on subscriptions & orders dh500+ - Price includes duties & taxes!
Free Shipping on subscriptions & orders over 125€ - Price includes VAT!
Free Shipping on subscriptions & orders SG$175+. Prices are including duties & GST!
Free Shipping on subscriptions & orders over HK$1,000+!
Results

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Up to
96%
more shine*
Up to
92%
reduction in breakage*
72 hours of hydration and frizz control*
72%
Clinically Tested

See It to Believe It

REAL-WORLD, REAL-WOMEN RESULTS.

Real results from our customers

Before and after product testimonials

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

Clinically tested claims

93%

saw less shedding**

90%

saw an improvement in appearance of their hair**

83%

said their hair was stronger and more resilient**

**Based on a 120-day consumer perception study of 40 participants using GRO Hair Serum once daily.

96%

more shine*

92%

reduction in breakage*

72

hours of hydration and frizz reduction*

*In a controlled hair swatch study using HYDR-8 Weightless Repair Oil.

What Else You Need To Know

GRO and Shine Duo

The perfect first and last step for any hair routine. Begin with the best-selling GRO Hair Serum to reduce signs of shedding and fallout for stronger and more resilient strands. Finish with HYDR-8 Weightless Repair Oil, a plant-powered, lighter-than-air formula that reduces breakage, hydrates, controls frizz and improves shine without the weight from heavy silicones.

Kit Includes:
GRO Hair Serum
Fine Hair
GRO Hair Serum
Learn more >
HYDR-8 Weightless Repair Oil
New
HYDR-8 Weightless Repair Oil
Learn more >
  1. Start by applying GRO Hair Serum to the scalp. Fill one dropper and apply to areas where you’re seeing thinning or all over the scalp to promote hair wellness.
  2. Massage in. Do not rinse. Use daily to see results in as soon as 90 days.**
  3. After styling, use HYDR-8 Weightless Repair Oil from mid-lengths to ends. Remember, a little goes a long way, so it’s important to really disperse the product evenly onto your hands. It leaves hair with a ton of shine — but without the weight — for glossy, thicker-looking hair from root to tip.

How to use GRO and Shine Duo

Key Ingredients

The Key Ingredients







Marula Oil
Marula Oil

Smooths, hydrates and nourishes.

FOUND IN:

HYDR-8 Weightless Repair Oil

Vitamin C Oil
Vitamin C Oil

Minimizes frizz and provides antioxidant benefits.

FOUND IN:

HYDR-8 Weightless Repair Oil

Sacha Inchi and Chia Seed Oil Blend
Sacha Inchi and Chia Seed Oil Blend

Seals split ends and adds shine.

FOUND IN:

HYDR-8 Weightless Repair Oil

Turmeric
Turmeric

Increases the appearance of hair density.

FOUND IN:

GRO Hair Serum

Caffeine
Caffeine

Stimulates the scalp.

FOUND IN:

GRO Hair Serum

Mung Bean and Red Clover Blend
Mung Bean and Red Clover Blend

Nourishes the scalp and promotes healthier-looking hair.

FOUND IN:

GRO Hair Serum

  • CLINICALLY TESTED
    CLINICALLY TESTED
  • VEGAN
    VEGAN
  • CRUELTY-FREE
    CRUELTY-FREE

Formulated without

  • ARTIFICIAL COLORANTS
    ARTIFICIAL COLORANTS
  • SILICONES
    SILICONES
Just the facts

Frequently Asked Questions

Like any good wellness routine, results require effort to be maintained. If you stop using GRO Hair Serum, you'll see hair return to its natural state within a few months of discontinuing use.

When applied daily, expect to see results from GRO Hair Serum in 3-4 months. Our best advice: Consistency is key. With HYDR-8 Weightless Repair Oil, you’ll see instant results after your first use.

Apply a quarter-size amount each of GRO Revitalizing Shampoo and Conditioner. Use one dropper of GRO Hair Serum daily to see results in as soon as 90 days.** A little goes a long way with HYDR-8 Weightless Repair Oil, so always start with less and add more.

New

GRO and Shine Duo

4.4
Rated 4.4 out of 5 stars
5,642 Reviews

A best-selling serum and reparative hair oil to improve the appearance of hair density, strengthen strands and add glass-like shine to all hair types, even fine or thin.

A best-selling serum and reparative hair oil to improve the appearance of hair density, strengthen strands and add glass-like shine to all hair types, even fine or thin.

Free shipping on all subscriptions. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
One Time Purchase
For best results, we recommend 3-6 months of consistent use
Subscription Perks
As a subscriber, you're making a daily commitment to hair wellness.
Enjoy Subscriber Exclusives
Additional Savings
Free Shipping
Dedicated Concierge
VIP Drops
Locked In Lower Pricing

Bundle & Save

Bundle for better hair days

GRO Foundation Kit
GRO Foundation Kit
4.6
Rated 4.6 out of 5 stars
1,808 Reviews

See It In Action

Reviews

4.4
Rated 4.4 out of 5 stars
Based on 5,642 reviews
Total 5 star reviews: 3.9k
Total 4 star reviews: 971
Total 3 star reviews: 373
Total 2 star reviews: 180
Total 1 star reviews: 227
86%would recommend these products
5,642 reviews
  • JH
    Jessica H.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    Age Range Under 24
    What is your hair length? Long
    What are your concerns? Thinning hair, Hair loss prevention
    What is your hair type? Wavy, Curly
    How often are you using the product? Every day
    How long have you been using the product? 60 days (2 months)
    Rated 3 out of 5 stars
    4 days ago
    Unsure

    I’m on my second month now and am still losing the same amount of hair (which is far too much), although whenever I try a product, I don’t know if it’s actually going to work since I still don’t know the real cause of the hair loss. this product is WAY too expensive, but I’m going to give it at least three months to see if it makes a difference. also, the dropper only fills up halfway at most, don’t know if that’s supposed to happen or if mine have been defective.

    How effective was the product?Rated 2.0 on a scale of 1 to 5
  • MW
    Martina w.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair
    What is your hair type? Curly
    How often are you using the product? Every day
    How long have you been using the product? 90 days (3 months)
    What improvements have you noticed? Less shedding, Hair growth, Improved volume/body, Improved overall hair health
    Rated 5 out of 5 stars
    1 week ago
    it does works

    I did noticed less shedding in just about few days after starting to use it, couple of months in and new hair regrowth is noticeable

    How effective was the product?Rated 5.0 on a scale of 1 to 5
  • MS
    Mindy S.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 45-54
    What is your hair length? Medium
    What are your concerns? Thinning hair, Bald spots, Hair loss from hormonal changes (incl postpartum), Hair loss prevention, Overall health and wellness (sleep / nutrition)
    What is your hair type? Fine, Oily, Straight
    How often are you using the product? Every day
    How long have you been using the product? 30 days (1 month)
    What improvements have you noticed? Easy to incorporate in daily routine, Less shedding
    Rated 5 out of 5 stars
    1 week ago
    Feels great!

    I’m only 30 days in to using this, but it feels so nice on my scalp! I put it on before bedtime and let it soak in. Photos are 3 before and 3 after 30 days. Not seeing much of a change yet, but I do have more little fly aways in the front.

    How effective was the product?Rated 4.0 on a scale of 1 to 5
  • MS
    Melanie S.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 65+
    What is your hair length? Medium
    What are your concerns? Hair loss prevention, Thinning hair
    What is your hair type? Medium, Straight, Normal, Color Treated
    How often are you using the product? Every day
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Hair thickness, Easy to incorporate in daily routine
    Rated 5 out of 5 stars
    1 week ago
    Terrific serum

    I began to use this serum when growing my hair back after chemo. I'm two and a half years into using Vegemour and my hair has grown back completely. I did stop for about a week and noticed much more fallout, so im going to keep using it. I have much less fall out than before my cancer treatment and my hairline, while not completely thick as when I was younger (im in my late 60s), is more filled in than before my treatments. I highly recommend. And it's not greasy at all!

    How effective was the product?Rated 5.0 on a scale of 1 to 5
  • BL
    Beth l.
    Verified Buyer
    Reviewing
    GRO Hair Serum
    I recommend this product
    Age Range 65+
    What is your hair length? Medium
    What are your concerns? Thinning hair
    What is your hair type? Fine
    How often are you using the product? 5 - 6 times per week
    How long have you been using the product? 150 days (5 months) or more
    What improvements have you noticed? Less shedding, Improved volume/body
    Rated 5 out of 5 stars
    1 week ago
    Impressive results

    I can not believe it is my hair. It looks much fuller.

    How effective was the product?Rated 5.0 on a scale of 1 to 5

Product opinions

“This formula has made me a convert.”
“It’s rare to find a product that really does what it promises, but that’s what this serum is for me…”
“The solution you've been looking for.”